AAT - Advertising adstock theory

Advertising adstock theory was first introduced by Simon Broadbent in the Journal of Market Research Society in 1979. Back then he wanted to explain how TV advertising works in real life and now I want to share some of the conclusions of AAT and marketing implications for brands in the 21. century.

Why not all marketing trends are created equal

There always comes a period in a year when every brave marketing professional gypsy makes their own predictions what will the provailing marketing trends for the future year be. They look into their miracle ball and start their gypsy magic. Some of the trends are interesting and worth mentioning but I will argue that some are just distractions.