Learn why some brands are harder to move than others, how to spread your business ideas and how to bring value to people.
Let me take you back to April 2nd 1993. This date may not be important to most of people but to marketeres in the 90s this was judgment day. It is on this day when Marlboro announced a 20% price cut on their Marlboro ciggaretes. It is on this day when brands were supposed to start dying.
There are a bunch and bunch of cool social experiments out there but one sticks above them all. It is the now famous experiment involving 5 monkeys, 1 ladder, bananas and cold water. The story goes something like this.
Market research should be a fundamental start point for every marketing action you do. This is not always the case as budget does not allow this or the boss does not see the benefit of it being done. I can argue why your boss is wrong but for my current topic I will take a side of your boss and show you this video.